The New Article Marketing

by Pat Tate on September 27, 2011 · 27 comments

The New Article Marketing

Google’s Farmer update has caused quite the stir. You often see phrases like “article marketing is dead” and “Google hates article marketing.” So many sites lost their page rank and traffic after Google’s algorithm change, but others actually gained traffic. Since both used article marketing, it’s made everyone wonder whether article marketing works or not. After all, if it worked for some, but not others, then it must have been something else that kept the sites on top.

This isn’t necessarily the case. Another phrase you may have seen or heard is “the new article marketing.” For many, this has become the phrase they have clung to in this time of crisis. “New” must mean better, right? This is exactly right. When Google changed, so did article marketing.

When you hear that article marketing is dead, all it means is the old ways may not work like they used to. In fact, the typical article marketing method is likely not to work at all. Google did everything it could to ensure article directories were eliminated from search results altogether. What Google didn’t count on were article directories fighting back. While many haven’t had much luck with changing their formats, some have.

If you perform any searches on Google, you will see several popular article directories still appearing on the first few pages of results. With other directories, you have to search through page after page before you ever see them, if at all. This alone should be an indicator that article marketing is still a viable option for getting your site noticed and gaining the precious backlinks you need to succeed.

Article Marketing Of Old

First, let’s take a long hard look at why Google tried to rid the world of article marketing directories. While you may be benefiting, the wrong kind of sites were often benefiting more. Traffic which should have been yours was landing on spam sites. The reason – they ended up with more backlinks and tricked Google into thinking they were legitimate. The quality of the article didn’t matter. All that counted was growing backlinks.

Since many of these articles ended up published on sites with a decent rank, Google saw these links as legitimate. Quantity far outweighed quality in many aspects. Before, Google didn’t take the time to look much at the content itself. This meant the same article could be used over and over again. Each time it was republished, you got fresh link juice and Google recognition.

Often times, the articles had absolutely nothing to do with the site they linked back to. This sent many visitors to sites they never wanted to visit to begin with. You only want visitors who have an interest in what you are offering. Otherwise, the visitor is pointless. Even before, Google took into consideration the length of time a visitor spent on your site. A few second visits meant nothing in terms of gaining rank.

While it may seem like lots of articles and links leading back to a falsely advertised site could never work, the fact is, if you gain enough traffic, some of it is bound to be interested. It’s not so much about appealing to the right audience as bringing in everyone. Somewhere in that group are the right visitors

This type of article marketing may seem like it’s easy, but in fact, it is extremely time consuming. Constantly spinning new articles to gain more links and exposure takes time and effort. Add to this the time it takes to submit the articles to lots of directories and suddenly you have no time for anything else. For legitimate sites, this is time which could be spent on the site itself. Never underestimate the power of a well designed site with content all its own.

As you can see, the article marketing of old meant hit or miss for visitors. Since Google is more human geared now, the object is to make search results all “hits.” The better the search results, the more people who will turn to and trust Google. While this is a great concept, many legitimate sites suffered just for trying to market their site with content.

The New Method

The new article marketing method turns article marketing into something Google loves. High quality content, with little duplication. Google defines high quality content as well-written, relevant to the website it links to, geared towards people instead of search engines and filled with valuable information instead of fluff. How Google actually determines this is anyone’s guess, but from the change in results, this is indeed what is required.

With Google wanting more relevant content, it is more important than ever to make your content fit with the website it links back to. For instance, an article about the top ladies golf clubs wouldn’t be a good fit if it linked back to a site focused on car maintenance. Relevant content keeps visitors on your site once they click your link.

Since article marketing in part depends upon articles being republished, your first thought may be how the new method is any different. Google places quality above duplication. However, there is a catch. If you submit the exact same article to every directory, Google still sees your links and content as low quality.

The new method not only demands quality content, but quality directories. The directory you use matters. As before, not all directories are created equal. Take a look at the other content on these directories. Much of what you see on most of them is trash. The sentences are choppy with no real flow. In many cases, you find yourself trying to translate what should be basic English. Would you want your high quality content alongside this?

Remember growing up, you were always told that who you hung out with defined you? The same holds true with article marketing. Market with the low quality sites and that is how you will be seen. While every directory has its share of garbage, there are many who have always been known for higher quality content. Some are now even making their requirements stricter to ensure their own ranking increases.

The object is to submit a different article to each high quality directory. It can be the same topic, just rewritten enough to be unique. When others republish it, you don’t have the exact same article being shared from every directory. The duplication is limited. Since quality trumps the duplication rule, you still benefit from article marketing in less time.

While you may not have seen Google’s change as beneficial originally, it actually decreases your competition in many ways. Where before, spammers could easily game the system, now it is much harder. This means spam sites which often got mixed in with legitimate sites are now forced to the bottom of the pile. This gives legitimate sites the opportunity to reach the visitors they want.

Article Marketing On The Rise

Article marketing is now on the rise. It is being used by those who actually need it and deserve the results. The people who have put real time and effort into their sites in order to offer something valuable to visitors are now the ones who benefit. Why should questionable sites selling junk, tricking people into clicking ad after ad or passing out personal information be the ones gaining traffic? Your site is the one offering searchers what they want and need. Your site should be gaining traffic while those others lose it.

Google has tried to make search results much more relevant to searchers. Instead of looking on this change as the end of article marketing, look at the benefits it provides to your site. If you are willing to embrace the new article marketing, the change is for the better.

Why did some sites feel no impact or ended up gaining traffic when the Google Farmer update hit? They were already employing the techniques Google was looking for. While some of that success may have been possible strictly due to luck, the majority of it is due to careful consideration of where to place their content. Instead of valuing quantity, they valued the quality, including the quality of surrounding content.

Take the time and market using high quality articles and you will see Google hasn’t taken away this valuable marketing tool. Instead, it has been finely honed to make it more productive and send visitors to the sites they are actually looking for.

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Grady Pruitt September 27, 2011 at 3:22 pm

Awesome post!

For too long, people did article marketing the wrong way and got away with it. Now article marketing can be done right.

Thanks for sharing!
Grady Pruitt@Amazing Self Review´s last blog post ..Have You Been Setting Personal Goals? — Mastering Me Monday

Mia September 27, 2011 at 3:23 pm

I think you are talking about article spinning – am I right? Anyway, unique content will always be appreciated by search engines, and quality unique content is even better.

Steve September 27, 2011 at 3:24 pm


Bravo! This is my thoughts on article marketing exactly. Google has made it quite plain what they expect, yet -some- people are still trying to get around this with slipshod articles they would not publish in their own blogs. Then they wonder why they get no “love” and say article marketing is dead.

While article marketing has lost some juice from its heyday in 2005-2006 when you could publish an article and have it hit first page of google and stay there for a long time…. This by no means is an indication that it is dead.

Just like everything else, if you put care into writing and promotion of your article marketing and go for quality over quantity.. article marketing is most certainly still alive
Steve@Internet Business tracking´s last blog post ..68 Free eBook Downloads for Mastering Your Internet Lifestyle Design

Aarti September 27, 2011 at 5:07 pm

Hi Pat,

You mentioned in the post that “If you submit the exact same article to every directory, Google still sees your links and content as low quality.” Does that mean we can still get 1 quality and few low quality backlinks by submitting same content in different directories?

James Martell October 10, 2011 at 11:41 pm

Hi Riya, I would say no to that. Google simply filters the duplicates.


Riya September 27, 2011 at 5:09 pm

Agreed with your point, Now Google wants quality and relevant content for article marketing or else there is Panda/farmer to look out you. ;)
Riya @ Couponseasy´s last blog post ..Classifieds Theme 25% Discount Coupon Code

Jen from LIME September 27, 2011 at 7:58 pm

Thank you so much for your article. I have been looking for more advice specifically on article directories, submission, spinning—all of that. I do believe we should be able to stretch our good content; repurposing an article after all that research should be possible and just as interesting from a different perspective.
Jen from LIME´s last blog post ..The Project Intern Biographic #5

Pat Tate September 27, 2011 at 9:02 pm

Thank you for your comments. As a senior trying to get a handle on Internet marketing I find it confusing when one “guru” tells you that submitting articles to article directories is the way to go while another tells you this method of getting traffic not only is dead but might also get your site banned. Who should one believe?
Pat Tate´s last blog post ..Grandma’s Internet Marketing

sam September 28, 2011 at 6:37 am

No doubt in that lots of people do work like spammer. But it’s not necessary their content will prove definitely will approve because now a days google had lots of changes in content selection policy . Now Google is appreciate self made content which will prove good for google as well as for us.
sam @ goa carnival´s last blog post ..Goa Carnival 2012

Online Marketing September 28, 2011 at 8:00 am

Well I believe that submitting articles on article directories doesn’t work especially if you submit an article on hundreds article directories, what really works is to write quality articles and send them as guest posts on relevant and high traffic blogs.

It might be a little more difficult and time consuming to write a quality guest post that a blogger will accept but it really pays back!

Kostas | Opportunities Planet
Online Marketing´s last blog post ..What Constitutes a Good Online Marketing Opportunity?

Andrew Thomas September 28, 2011 at 10:00 am

Article marketing to directories will not be very effective and may be harmful, because of the many links usually outgoing on the page and automatic approval.
Andrew Thomas

Andrew Thomas´s last blog post ..Email Virus Technology – Email And Spam – Security And Our Kids

Robin September 28, 2011 at 2:31 pm

Hi Pat, Ihave heard many times “article marketing is dead” and I was thinking that it is right but your post has opened my eye and I perfectly agree that relevant content should be posted in the article directories.
Robin@Samsung Tablet´s last blog post ..Samsung Tablet PC- Microsoft Window 8 Developer Preview Distributed

Pat Tate September 28, 2011 at 6:32 pm

Thank you all for coming in and expressing your views. As you can see this is a “hot topic” of debate. The one thing that appears to be consistent is that to be successful you must produce high quality well written content.
Pat Tate´s last blog post ..Grandma’s Internet Marketing

Nicholas Scott September 29, 2011 at 8:36 am

Article marketing is a type of advertising in which businesses write short articles related to their respective industry . These articles are made available for distribution and publication in the marketplace . These articles are often syndicated by other websites, and published on multiple websites.
Nicholas Scott@Media press release´s last blog post ..Uses of Various Construction Equipments

Mat October 3, 2011 at 4:44 am

Nicholas, I agree with you but the articles should be of highest quality and original then only you are going to get the benefit.
Mat@Carports Kits´s last blog post ..Metal Buildings from Metal Carports Kits offer Superior Life

David Domm September 29, 2011 at 11:34 pm

Yep, real value, beats crap every time….

That’s for sure! Thanks for the post
David Domm´s last blog post ..Learning From Failures and When To Quit

Kavya Hari September 30, 2011 at 11:47 am

The new article marketing has an high quality content with the less duplicate content on here .And, nowadays, article directories will not be more effective on here. It has an good support in it.
Kavya Hari´s last blog post ..Amazing News For Webmasters!

Pat Tate September 30, 2011 at 4:24 pm

Certainly everywhere you see advice on how to succeed high quality is emphasized. It still amazes me how many websites with little value are able to be found on page 1 of a Google search. If you are looking for information or to have a problem solved it is very annoying.
Pat Tate´s last blog post ..Grandma’s Internet Marketing

Swayam Das September 30, 2011 at 12:12 pm

Article Marketing is not simply SPAMMING Article Farms.. lol
Swayam Das@SEO Tech Marketing´s last blog post ..Standard and Poors Credit Rating

sasha gibbs October 4, 2011 at 6:48 am

Article marketing has really become very important in businesses. It is the easiest way to transfer your information and to market yourself in a short period of time through an effective way. Readers want to gain information just by sitting online at their homes or workplaces so it is the golden time for writers that they put more information on their websites. So, it is the need of time that we should focus on articles quality that we are going to write for problem solving and other matters.

Pat Tate October 4, 2011 at 3:38 pm

Your idea that articles should be of quality, informative, and provide value to the subject is correct. The debate seems to stem around what is the best way to deliver this information. Is submitting to article directories still the way to go or will this method lead to a Google penalty?
Pat Tate´s last blog post ..My Amazon Woes

Arun San October 8, 2011 at 6:18 pm

Before the last major google update, I noticed so many articles with a lot of duplicate content doing well. I used to even see people publish 20-30 articles/day in article directory. I am sure most of it was duplicate content. I am glad that google updated its algorithm.
Arun San´s last blog post ..How to delete Facebook

Sample Letters October 11, 2011 at 5:09 am

Hi Pat
Worth appreciated article & everyone need to know how will use it in the business before even consider buying.
Sample Letters´s last blog post ..Cancellation of Service by Letter

Sample Letters October 11, 2011 at 5:10 am

Well I would like to appreciate to you for the entire post,thanks for sharing.
Sample Letters´s last blog post ..Cancellation of Service by Letter

talmuri December 26, 2011 at 4:12 am

Nice to learn about the new methods of article marketing that rich content with less duplication. I appreciate the new update of google which must encourage the real writer in the field. Only to have backlinks by dint of spun article can’t be an ethical practice. Thanks for your nice post.

Pat Tate December 27, 2011 at 1:12 pm

As more and more marketers come online hoping to attract visitors to their sites, it becomes increasing important to produce articles that will add fresh content and interest to these visitors.

Marlene August 22, 2012 at 7:53 am

Thanks a bunch for sharing this with all people you really recognize what you’re talking about! Bookmarked. Please also visit my site =). We may have a link trade agreement among us
Marlene@search engine optimisation´s last blog post engine optimisation

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