Blogging can be a lot fun and lucrative if you know what you’re doing.
Unfortunately, several bloggers are missing it, the recipe they are using is somewhat killing their success. I’m yet to see any business model that allows you to share your thoughts, enhance your personality, learn powerful marketing systems and make a living without working for anyone.
Blogging is powerful and should be considered worthwhile.
However, with all the priceless benefits attached to blogging, I see beginners and intermediates making terrible mistakes. Most often, professionals even make awful mistakes that you can’t detect right away.
Their success stories sometimes shed the errors – I’ve made my mistakes and learned.
I’m sure this article is going to help you achieve greater success in a short while.
1. Lack of Targeting
If a prospect arrived in your blog from the search engine, decides to call you up, with simple questions like “who is your customer?” what would your answer be?
The problem of targeting has rendered thousands of internet marketers homeless. It’s not even stuck on bloggers alone; every online entrepreneur ought to answer this question.
The moment you miss out on who you’re targeting, you won’t deliver the right product and service.
I recently came across a blog in the internet marketing niche. I was surprised when I read an article about “how to get an ex back.” What the hell is that?
I would like you to get a seat and relax. Think about your primary topic, and who you intend to attract to your blog. Once you have figured out the right answer, see the next line…
2. No Investment
Before you throw a stone at me, I want to explain something. I know you must have been spoon-fed with lies that you can make thousands of dollars online without investing any money. Well, that’s not truth.
Successful bloggers who make money today, are investment-conscious. They’re always looking for helpful tools, software and sites that can help multiply their efforts.
The best investment I made for my coupon blog a month ago; was to subscribe for an SEO service. This way, those looking for sittercity coupons and 6pm discount codes can locate my blog easily on the search engine.
How on earth are you going to hit $2000/month when you don’t have the right tools for automation? I doubt if that dream could ever come to reality.
Don’t be deceived, you need to invest some money, to make more money – it may not be thousands of dollars in investment, but a $17 autoresponder service monthly, can triple your earnings. If you doubt it, ask Brian Tracy (Author of “Goals”).
3. No Role Model
In the offline world, we all have role models; the person we want to be like in the nearest future. As a blogger, do you’ve any role model? If you don’t, then I suggest you start looking for someone you can trust.
There is unseen power in looking up to someone. Certain virtues that cannot be purchased in any $47 e-book can be tapped from a credible mentor. I started out as a blogger modeling Brian Clark (copyblogger).
I like his writing style, as a copywriter, his articles have inspired me greatly. A mentor can help you outsmart huddles in blogging, and make the future brighter.
But when choosing your mentor, make sure you know their track records. Don’t model after a B.S. entrepreneur, or else you could succeed him.
4. Information Overload
How many reports and software do you’ve sitting on your PC? 10, 20 or 100? I can’t believe that my hard disk was getting used up, considering the fact that I just purchased the Laptop from Amazon.
When there is too much information on any given subject, it’s a big problem for beginners and even intermediates.
My advice is simple: don’t invest into any e-book or software until you’ve tried the ones you’ve. If you downloaded free reports from email marketers, you should go through them before downloading more.
Free reports never get finished; in fact, more are coming as people build their email lists.
5. No Email List
I recently read a report which is called “Talking down the suicidal blogger.” In that report, it was stated that any blogger who is not building a mailing list is a suicidal blogger.
You can’t always rely on Google to send you targeted traffic; their algorithm is changing every minute. We all know about the weird Panda that went wild on September 28, 2011.
Who knows if a Lion will be used next time, for algorithm check? Don’t put your business in Google’s hand. Start building your email list. The way to promote a new blog, in the ever competitive internet marketing niche, is via email lists.
On a final note, if you’re making these 5 mistakes as a blogger, you should take a deep breathe right now and reposition yourself. It’s never too late to take the right action.
Image Credit: pkjobs