8 SEO Tricks for High Search Engine Ranking

by Emma on September 12, 2012 · 6 comments






Most webmasters dream of having their site on the top spot of results pages. Since websites are not just randomly chosen to appear in SERPs, you have to work hard to achieve that much-coveted spot.

 

But how?

This is where Search Engine Optimisation comes in. This is the umbrella term for tweaks, edits, enhancements, and promotions on or for your site that increases its visibility over the Web.

Now, don’t worry because you don’t have to be a genius to engage in SEO. All you need is a little help. Have a look at these rudimentary techniques which I have personally proven to be effective at gaining a higher ranking.

1. Create compelling content

Compelling posts in your website are key to developing a reputation over the Internet. No matter how effective your marketing techniques are, you can’t maintain or expand your audience if you are providing little valuable information to them.So, your goal here is to prioritise the quality of your articles. Make sure that they are original, relevant, and connected to your niche. Hire writers if you must. Do whatever it takes to have compelling content. This may mean that you have to put photos, videos, and audio files along with any written output.

2. Use niche-based keywords

Your content is only as good as its connection or relevancy to your business. And the only way you can make sure of that is to find targeted keywords based on your business niche.

First, identify search terms that your target market may use. For this task, know that there are different online tools that can help you out such as Google Adwords, Google Insights for Search, and Wordtracker. These will give you an idea about the “popularity” of a particular term or phrase.Second, formulate topics around these keywords. Make sure that they are useful to your viewers and at the same time well-connected to your niche.

Third, use them strategically in your content. Although keyword stuffing was all the rage back in the 90′s, that technique no longer works. Search engines are currently penalising or giving low ranks to those websites who have a high density of key terms in their pages. To be safe, you should have, at most, 2.5-3% keyword density for each post.

3. Focus on diverse and high-quality links

Back in 2000, when keyword stuffing lost its credibility amongst search engines, link building became the priority. Pretty soon, webmasters took advantage of this by paying other websites to give them backlinks.Today, this is no longer possible. Search engines no longer prioritise quantity but rather on quality. So, to make sure that your link profile is diverse and effective, you have to do the following:

First, obtain inbound links from websites who hold authority over a particular industry. You can do that by creating compelling content that will invite them to link to you.

Second, garner more backlinks through your activities in social media channels. Even just by posting a status on Facebook, tweeting on Twitter, tumblin’ on Tumblr, or blogging on WordPress, you can earn credible inlinks which can be acknowledged by Google.

Third, link to your other inner pages. Invite your viewers to browse through the rest of your site by providing them with an easy navigation method.

Lastly, make sure they are organically embedded into your content or Web page. It should not be stuffed in just a single corner of the article nor should it be inserted just for the sake of having them there. As a rule of thumb, links should be sensible, coherent, and relevant.

4. Promote through social media

 This is another powerful SEO tool that you should never neglect.But first, what is social media? It is the collective term for a plethora of activities and interactions integrated in technology-based platforms. That is just the fancy definition for what is basically a billion conversations people have online 24/7.

To take advantage of this, you have to diversify your existence by having an account for various channels. This way, you can access your market via different platforms AND you can increase your ranking on results pages by having diverse inbound links.

Plus, it also helps promote your brand to a global audience.

5. Develop a user-friendly sitemap

This is a formatted file which makes it easier for search bots to index the pages on your site. This also acts as a navigation system or map for browsers.

The best technique is to use a hierarchical format, using primary niches to secondary niches. This allows you to organise pages and documents for better and more-targeted indexing.

6. Prioritise appealing Web design

Your pages should be structured and visually appealing. After all, it’s the first thing that your viewers see, and it’s what encourages them to take a second look and explore the site.

First, consider the colour scheme, layout, background, and font. Ideally, they should be attractive, simple yet reflective of your business niche.

Second, use a minimalistic format. Avoid crowded layouts since these can be extremely annoying for your readers.

And lastly, stick to simplicity. Too much flair, glitter, and glamour only takes away the main focus of your site, which is to help your potential customers.

7. Structure your website

Pay attention to your Home Page because it is one of the most important parts in your site. It should be catchy, straightforward, and interactive. Don’t post a lot of adverts or minor updates here. Pop-up dialogue boxes are also ill-advised unless they’re absolutely necessary.

Your inner and landing pages should also have less fuss and clutter. Avoid crowded layouts because these will only make them less appealing.

Lastly, your navigation system should be easy and direct. Do not put too many menus or drop-down boxes below your banner. Use the main niches and sub-niches to make organising articles easier.8. Keep up with algorithm updates

Google, Yahoo, and Bing constantly present updates to the public, specifically with their algorithms on results pages. The most recent and famous ones are the Panda and Penguin updates. These have had positive and negative impacts on a plethora of websites.In fact, even those who used white-hat techniques were still affected. This is the reason why you have to keep an open mind. SEO is constantly evolving therefore you have to revolve with it.

FINAL THOUGHTS

These are some of the most effective techniques to rank better in SERPs. If you have your own methods, I would be happy to learn about them in the comments. And remember, you can only go so far with SEO as long as you prioritise your audience and the Internet community as a whole. Good luck!



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{ 6 comments }

Nick Stamoulis September 14, 2012 at 9:30 am

When it comes to link building, spend your time looking for sites that target audience members actually visit. All links aren’t created equal. The ones that actually generate traffic to your site are the most beneficial.

Srivathsan G.K September 26, 2012 at 5:14 am

I think you had covered almost all the major things to rank high on SERP’s. Natural link building and social media exposure for the content, mainly on Google+ is what Google expects. Forcing webmasters to use Google+ to rank high on serp’s and there by webmasters forcing readers/visitors to use google+.

shan November 24, 2012 at 6:28 pm

These are great tips! You’ve laid out the fundamentals. Having a user-friendly website and then slowing building inbound links will help any good site gain traffic over time. The hardest part is being patient and sticking with it!

Jocelyn November 26, 2012 at 1:40 am

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Justin December 8, 2012 at 7:14 pm

Good post, so good I just mentioned you in one of mine. Hope you don’t mind! Also like the section about content creation. With Google’s latest Panda/Penguin update it really makes a HUGE difference in quality vs quantity.

Thanks for the read, I may have learned a few things! :)

Anderson December 10, 2012 at 5:35 am

Great overview of SEO. #1 is often the hardest point to implement. Clients often want to see results immediately, but it doesn’t work that way. You need to have realistic expectations from the start.

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