This is where Search Engine Optimisation comes in. This is the umbrella term for tweaks, edits, enhancements, and promotions on or for your site that increases its visibility over the Web.
Now, don’t worry because you don’t have to be a genius to engage in SEO. All you need is a little help. Have a look at these rudimentary techniques which I have personally proven to be effective at gaining a higher ranking.
1. Create compelling content
Compelling posts in your website are key to developing a reputation over the Internet. No matter how effective your marketing techniques are, you can’t maintain or expand your audience if you are providing little valuable information to them.So, your goal here is to prioritise the quality of your articles. Make sure that they are original, relevant, and connected to your niche. Hire writers if you must. Do whatever it takes to have compelling content. This may mean that you have to put photos, videos, and audio files along with any written output.
2. Use niche-based keywords
Your content is only as good as its connection or relevancy to your business. And the only way you can make sure of that is to find targeted keywords based on your business niche.
First, identify search terms that your target market may use. For this task, know that there are different online tools that can help you out such as Google Adwords, Google Insights for Search, and Wordtracker. These will give you an idea about the “popularity” of a particular term or phrase.Second, formulate topics around these keywords. Make sure that they are useful to your viewers and at the same time well-connected to your niche.
Third, use them strategically in your content. Although keyword stuffing was all the rage back in the 90′s, that technique no longer works. Search engines are currently penalising or giving low ranks to those websites who have a high density of key terms in their pages. To be safe, you should have, at most, 2.5-3% keyword density for each post.
3. Focus on diverse and high-quality links
Back in 2000, when keyword stuffing lost its credibility amongst search engines, link building became the priority. Pretty soon, webmasters took advantage of this by paying other websites to give them backlinks.Today, this is no longer possible. Search engines no longer prioritise quantity but rather on quality. So, to make sure that your link profile is diverse and effective, you have to do the following:
First, obtain inbound links from websites who hold authority over a particular industry. You can do that by creating compelling content that will invite them to link to you.
Second, garner more backlinks through your activities in social media channels. Even just by posting a status on Facebook, tweeting on Twitter, tumblin’ on Tumblr, or blogging on WordPress, you can earn credible inlinks which can be acknowledged by Google.
Third, link to your other inner pages. Invite your viewers to browse through the rest of your site by providing them with an easy navigation method.
Lastly, make sure they are organically embedded into your content or Web page. It should not be stuffed in just a single corner of the article nor should it be inserted just for the sake of having them there. As a rule of thumb, links should be sensible, coherent, and relevant.
4. Promote through social media
This is another powerful SEO tool that you should never neglect.But first, what is social media? It is the collective term for a plethora of activities and interactions integrated in technology-based platforms. That is just the fancy definition for what is basically a billion conversations people have online 24/7.
To take advantage of this, you have to diversify your existence by having an account for various channels. This way, you can access your market via different platforms AND you can increase your ranking on results pages by having diverse inbound links.
Plus, it also helps promote your brand to a global audience.
5. Develop a user-friendly sitemap
This is a formatted file which makes it easier for search bots to index the pages on your site. This also acts as a navigation system or map for browsers.
The best technique is to use a hierarchical format, using primary niches to secondary niches. This allows you to organise pages and documents for better and more-targeted indexing.
6. Prioritise appealing Web design
Your pages should be structured and visually appealing. After all, it’s the first thing that your viewers see, and it’s what encourages them to take a second look and explore the site.
First, consider the colour scheme, layout, background, and font. Ideally, they should be attractive, simple yet reflective of your business niche.
Second, use a minimalistic format. Avoid crowded layouts since these can be extremely annoying for your readers.
And lastly, stick to simplicity. Too much flair, glitter, and glamour only takes away the main focus of your site, which is to help your potential customers.
7. Structure your website
Pay attention to your Home Page because it is one of the most important parts in your site. It should be catchy, straightforward, and interactive. Don’t post a lot of adverts or minor updates here. Pop-up dialogue boxes are also ill-advised unless they’re absolutely necessary.
Your inner and landing pages should also have less fuss and clutter. Avoid crowded layouts because these will only make them less appealing.
Lastly, your navigation system should be easy and direct. Do not put too many menus or drop-down boxes below your banner. Use the main niches and sub-niches to make organising articles easier.8. Keep up with algorithm updates
Google, Yahoo, and Bing constantly present updates to the public, specifically with their algorithms on results pages. The most recent and famous ones are the Panda and Penguin updates. These have had positive and negative impacts on a plethora of websites.In fact, even those who used white-hat techniques were still affected. This is the reason why you have to keep an open mind. SEO is constantly evolving therefore you have to revolve with it.
These are some of the most effective techniques to rank better in SERPs. If you have your own methods, I would be happy to learn about them in the comments. And remember, you can only go so far with SEO as long as you prioritise your audience and the Internet community as a whole. Good luck!