I think it’s safe to assume that most of my readers here are bloggers or “I want to start a blog yesterday” kindda folks.
I visit and read A LOT of blogs on a regular basis (and yes, I visit some of your blogs as well).
Many a time I am pleased to see a healthy well-functioning blog; kudos to all of you who proudly belong to that category.
And then there is the category of “WHAT THE HECK ARE YOU THINKING?” kindda blogs.
Why are you choosing to commit blogging suicide?
Folks, blogging is not hard, but it does require common sense, and here is the list of 7 VERY common-sense mistakes that I see many a blogger commit on a regular basis:
Blogging Mistake #1:
Not making your blog ATTRACTIVE to the eye.
Yes, folks, that simple.
Most of your readers will skim your posts first before ever reading one word of it.
If they don’t like what they SEE, as in your font is to large or too small or too difficult to read; your color scheme is not “eye-friendly” (like the blogs that choose dark background and light font color); your blog is cluttered with too many links or ads – just to name a few.
Blogging Mistake #2:
This one is along the same “skimmer-friendly” lines: writing in long paragraphs and sentences.
Your readers want to see the beginning and the end of your sentence without “laboring” themselves too much. Remember, you are not writing “War And Peace”. Use short sentence structure and simple words that most of your audience would know without a dictionary.
Blogging Mistake #3:
Not paying attention to your grammar and spelling.
Nothing screams “Amateur!” louder than your lack of attention to such details.
Granted, for many of us here English is not the first language (I am originally from Russia), so in such cases small mistakes here and there become a part of our charm. However, it’s still no excuse to ignore simple proof-reading – it’s hard to respect bloggers who come off as uneducated or careless.
Blogging Mistake #4:
Leaving behind your own voice and adapting a “blogging personality”.
You are who you are. People will respect you for it.
It took me a while to figure this one out. In the beginning of my blogging career, it always seemed to me that those bloggers who created the most controversy, cursed the most, joked the best were the ones getting the most attention.
Then I came to realize that their fame was short-lived because they really did not bring any real value to the table.
Trust me on this one: be yourself, provide valuable content, engage with your readers and your readers will love you.
Also very important: use your conversational voice! Write as you talk, talk as you write – whatever works for you, just do it.
Blogging Mistake #5:
Writing only for search engines.
Listen: what’s the benefit of getting all the traffic in the world from search engines and not getting one customer out of it?
Traffic means nothing if you don’t convert it, and the best way to convert is to provide engaging valuable content that your readers won’t find on any other blog.
Blogging Mistake #6:
Turning your blog into a “mean green money-making machine”.
Don’t get me wrong: I am ALL for making money blogging!
Just be smart about.
Love your reader first and they will love you back; not the other way around.
Blogging Mistake #7:
Not engaging your readers.
I love shakespeare as much as the next person, but your blog is not a good place for monologues!
Have a conversation with your audience, ask them questions, challenge their beliefs – give them no choice, but to leave you a comment.
Blogging mistakes marketing takeaway:
Some of this sounds simple and easy. I agree.
So why do the vast majority of the blogs I visit still make these mistakes?
Question: Why is YOUR blog on suicide watch and what are YOU doing about it?
Love it or hate it? Comment to show me that you’ve alive!