Pinterest is one of the newer players on the social media scene. Originally designed as a visual bookmarking site, it has expanded to include Facebook apps and advanced sharing capabilities. With over 11 million users, Pinterest has an enormous potential to boost your social media marketing efforts.
Pinterest users create different boards based on categories like travel or food and give them unique titles: “Places I want to visit,” for example, or “Articles to read.” When a user comes across a web page they like, they click the “Pin It” button. The Pinterest app then displays the images from the web page and allows users to select one to “pin” to one of their boards. Users can browse all of the images that have been uploaded by community members and “repin” them to their own boards.
Whether or not your business is visual in nature, a few easy strategies can help you integrate Pinterest into your social media marketing campaigns.
Update Your Website with Pinterest Buttons
Pinterest offers a selection of buttons and embed codes; each button has a specific action designed to promote activity on the site. Add the Pinterest logo button to the “follow us” section on your blog or website. When users click the button, they will be directed to your Pinterest account. For individual blog posts or news stories, add the “Pin it” button; when clicked, users are presented with images from the post to share on their own Pinterest account.
Participate in the Pinterest Community
Ask all of your employees to sign up for accounts and create boards relating to your business. Encourage them to spend some time each day browsing boards, commenting on photos, and pinning images to their own boards. When appropriate, have them share images from your website or blog. Because each image links back to the source, Pinterest can help drive traffic to your site. You can also share images from news articles that mention your business to boost awareness.
Improve Website Imagery
Because Pinterest is highly visual in nature, users are more likely to pin images with a powerful aesthetic. As you are creating posts or pages that you’d like to promote on Pinterest, include your best photos and graphics. When sharing on Pinterest, select the most colorful or attention-grabbing images. Keep in mind that photos aren’t the only option: diagrams, comics, video stills and technical graphics are also effective.
Network with Clients
Use Pinterest to give your business a more personal feeling by networking with clients. Send out an email inviting them to follow your boards; give a short description of board titles to raise interest and include direct links. Create a special board that is targeted to customer needs and pin images that link to helpful sites or articles. Encourage comments and participate in the discussion to engage your customers on an informal, entertaining platform. The positive association can give your business a softer edge that is difficult to achieve on other social media sites.
Pinterest is free and easy to use; with a few hours, you can have a full profile up and running. With as little as 15 minutes a day, you can boost awareness and drive web traffic.