Who doesn’t want to create more sales leads to their business? In this current economic climate, as small business owners we could all do with finding new ways to generate more traffic, create more leads and generate more sales into our businesses. Whilst this is more easily said than done in practice there are a few instant practices that we can all do more of to help get our businesses making us more money.
Today I’d like to share with you 3 very simple, yet powerful strategies which you can use to help your business create more leads and thus generating more sales.
Branding & Recognition
These days branding is absolutely everything to a business. Two of the things that company image do so well is provide both instant recognition and also installs trust into consumers, so ensure you incorporate your brand image in everything that you do.
People put faith and trust into something they recognize, look at Apple, it’s a brand that practically sells itself. If your business is somewhat renowned for a certain quality then ensure that you focus on this area the best you can to uphold that merit. Highlight it, advertise it, broadcast it and make it unique to your brand image.
In some cases corporate image is enough to make your consumers take action, as we used Apple as a prime example of this, as well as this your business marketing exploits can be greatly rewarded for your recognition.
Communication is the key, communication is vital; it is in fact the lifeline between your business and your target audience. Ensuring that your business contact information is kept up to date and plenty visible and also more importantly easily accessible is one crucial points of importance, the other is being able to communicate directly with your consumers without having to wait for them to come to you.
There are several things that you can do to make the latter more robust. For instance, make it easier for your consumers to subscribe to your updates, and ensuring your business is making good use of the social media platforms and marketing tools.
Promotions are an important marketing tool in all online businesses and contribute to generating roughly over 60% of total annual sales for many small online companies.
When consumers see a promotion they often don’t hesitate, they take instant action there and then, because in many cases as consumers we often buy on impulse when there is an offer simply too good to resist or to wait for later. Just take a look at Amazon’s recent Black Friday and Cyber Monday sales, not just Amazon but lot’s of other small internet sales based businesses also.
Asides encouraging leads and promoting sales, the news of promotions can spread quite rapidly whether it’s from an email marketing campaign, from a message on social networking sites, which is why we come back to communication and corporate image and recognition being vital ingredients of the sales generating success.
There are of course many other strategies that can help attract more sales leads to your online business, but essentially these 3 are probably amongst the most robust and important ones of them all in my experience.
Let me know your reactions on the three elements above and whether you have any other suggestions and practices for increasing your online sales, I’d love to hear them.