3 Simple yet Powerful Ways to Promote More Leads and Generate More Sales to your Online Business

by Fabrizio Van Marciano on December 22, 2011 · 5 comments

company branding tips

What do people say about your brand? (Photo: Urban Woodswalker)

Who doesn’t want to create more sales leads to their business? In this current economic climate, as small business owners we could all do with finding new ways to generate more traffic, create more leads and generate more sales into our businesses. Whilst this is more easily said than done in practice there are a few instant practices that we can all do more of to help get our businesses making us more money.

Today I’d like to share with you 3 very simple, yet powerful strategies which you can use to help your business create more leads and thus generating more sales.

Branding & Recognition

These days branding is absolutely everything to a business. Two of the things that company image do so well is provide both instant recognition and also installs trust into consumers, so ensure you incorporate your brand image in everything that you do.

People put faith and trust into something they recognize, look at Apple, it’s a brand that practically sells itself. If your business is somewhat renowned for a certain quality then ensure that you focus on this area the best you can to uphold that merit. Highlight it, advertise it, broadcast it and make it unique to your brand image.

In some cases corporate image is enough to make your consumers take action, as we used Apple as a prime example of this, as well as this your business marketing exploits can be greatly rewarded for your recognition.


Communication is the key, communication is vital; it is in fact the lifeline between your business and your target audience. Ensuring that your business contact information is kept up to date and plenty visible and also more importantly easily accessible is one crucial points of importance, the other is being able to communicate directly with your consumers without having to wait for them to come to you.

There are several things that you can do to make the latter more robust. For instance, make it easier for your consumers to subscribe to your updates, and ensuring your business is making good use of the social media platforms and marketing tools.


Promotions are an important marketing tool in all online businesses and contribute to generating roughly over 60% of total annual sales for many small online companies.

When consumers see a promotion they often don’t hesitate, they take instant action there and then, because in many cases as consumers we often buy on impulse when there is an offer simply too good to resist or to wait for later. Just take a look at Amazon’s recent Black Friday and Cyber Monday sales, not just Amazon but lot’s of other small internet sales based businesses also.

Asides encouraging leads and promoting sales, the news of promotions can spread quite rapidly whether it’s from an email marketing campaign, from a message on social networking sites, which is why we come back to communication and corporate image and recognition being vital ingredients of the sales generating success.

There are of course many other strategies that can help attract more sales leads to your online business, but essentially these 3 are probably amongst the most robust and important ones of them all in my experience.

Let me know your reactions on the three elements above and whether you have any other suggestions and practices for increasing your online sales, I’d love to hear them.

Tagged as: ,


Amie Marse December 22, 2011 at 9:17 am

I love posts like this. The sad thing is a lot of people respond with a “duh” sort of attitude…usually the same people that aren’t actively implementing these simple rules in their business already.

In reality, these three things can drive your entire marketing strategy – but it takes more than an hour a day to accomplish them. And most small business owners struggle to keep up the work on a consistent basis. I tell my clients all the time – show me a person who promotes their business full time for 3 months and I will show you a business that pays a full time salary.

I’m on a bit of a soapbox here, sorry :) lol

Jon Anscher December 23, 2011 at 5:50 pm

I’m surprised sometimes by how little focus people place on branding. I see branding as deeply connected with design. Having a clear image and a clean presentation of who you are and what you do is essential to develop your brand. I’m surprised how many sites don’t have a clear sense of that.

Giriraj January 6, 2012 at 12:01 am

SEO helps to generate more traffic for a online business, A correct SEO tends to build more loyalty points for a business to customers, when traffic improves automatically sales start improving.

Judy Caroll January 26, 2012 at 12:23 am

Hi Fab,

Good advice post! Branding is very important. And we should also remember that branding is not only about convincing our target audience to choose us over the competition, it’s more of getting our prospects to see us as the only one that provides solution to their problems.

All the best to you,


article marketing backlinks best blogging tips blog blog commenting blogger bloggers Blogging blogging friends Blogging Tips blokube business comments content contest Design ebook facebook focus Google guest blogging guest posting Internet Marketing interview Keyword research keywords link building Make Money Make Money Online marketing money networking Niche online online business products SEO Social Media social networking subscribers success traffic twitter Weekly Roundup WordPress