However, getting your new readers to STAY and COME BACK is an entirely different issue.
I’ve been blogging long enough now to realize that whatever niche you are in, there are only 2 cornerstone topics that would keep your readers consistently coming back for more.
What Are the Two Cornerstone Topics?
1. Blog about how to make money.
2. Blog about how to save money.
I know sounds pretty basic, but it’s the truth.
Your Opinion Doesn’t Matter
We are all short on time and attention span. We don’t want to read your big words and unrelated stories. We don’t want to have to dig through 1000+ word posts to find a gem or two.
We want precise, quick, and executable tips on how to make our business better TODAY, right NOW.
We want to come to your blog and see immediately how we can benefit from your blog.
It’s All About Benefits
There seems to be a lot of confusion about the difference between “features” and “benefits“.
Telling your blog reader: “I can teach you how to increase your blog traffic” is a feature.
However, telling your blog reader: “I can teach you how to increase your blog traffic, so that you can make more sales and take your wife on that cruise you always wanted to go to” is a benefit.
Show your readers how reading your blog can get them a step or two closer to their dreams is what will keep your readers coming for more.
Your Copywriting Assignment
Before you start writing your next blog post or better yet pick the topic for your next post, ask yourself these questions:
- Will this post teach my reader how to make money or save money?
- What practical benefit will they get out of reading this post?
- What angle would I choose to approach the topic to give my reader a prospective they never thought of before?
- What tools can I suggest to my readers to make implementing this strategy easier and more efficient? (that’s where YOUR benefit of writing this post lies)
Make This Work for YOUR Niche
Are you in weight-loss market?
Show your readers how by using your revolutionary system they are bound to get the life with increased productivity, more confidence, better job, better income while saving money over similar weight-loss plans.
Are you a plumber?
Show your readers how properly maintained house plumbing system can increase the proceeds of the house sale and how your fabulous copper pipes will save the owner from a lot of headache and a thinner wallet.
Do I think a lot of plumbers are reading this blog? Most likely not.
However, I just showed you how easy it is to find the right angle in any niche just by flexing that God-given muscle in your head called brain.
QUESTION: What is your niche and how would you apply these topics to what you blog about? Comment to show me that you’re alive!