We know of multiple ways to promote your individual or company blog online but what about offline? I have seen Many Bloggers putting 100% of marketing time and resources to promoting their blog online. Its easier for someone to access blog from a link, i think we should also try offline marketing. Offline marketing tactics might not drive as much traffic as an online marketing campaign, but they will prove to be a very cost-effective way to build credibility.
What are the benefits of offline Promotion ?
- Most people are trust offline ads more and are more comfortable with buying products that have their ads offline because they get to see the people are actually dealing with in different instances and in the rare occasion that there is a fraud, they can easily reach the TV or radio station to confirm the marketer or brand and reach them.
- Most People do not even have access to the internet and for those who do, it’s probably just for the sake of checking their emails, keeping in touch and research. Anything else is a time waster. People like this still listen to radios, attend yard sales, go to auctions and see bill board ads.
- Promoting your blog offline will help you to develop your blog or site reputation.
12 Simple ways to Promote your Blog offline.
#1. Business cards or Visiting Cards. Having a business card or visiting card is a great way to introduce people you meet in day-to-day life about your blogging activity. Your Business card or visiting card very attractive and must contain your blog URL , your name, your email and your contact no.
#2. Arrange Events. One great way to promote your blog is arranging an event. This will help you and your blogger friends to promote blogs. It is also a great way to associate yourself with authorities in your niche.
#3. Newspapers and other Publications. It may be a bit difficult to get the Wall Street Journal to pick up the story, but you should fare better with more local papers. Write a story on your blog and email it along with a press release to journalists.
#4. Always Attend Bloggers meet. This is a great way to strengthen the bond of your community and find new local readers. These days bloggers meet are very common. Share your ideas with other bloggers, try to make a network and give your business card.
#5. Use Stickers for Promotion. I have seen multiple blogs having stickers of their blog like shoemoney. Write a cachy URL and tagline, it might be good idea.
#6. Write an article for Magazine. There are plenty of local magazines around you. Write a cachy article for magazine that caters to your demographic.
#7. Sponsor a fund raising event. Find an event or not-for-profit that you can sponsor as a writer or blogger. This will help in your promotion to the community. One tip: Make sure you believe in the community based sponsorship before you buy. I have read this on kylelacy.
#8. Write a Press Release. Write a cachy Press Release, Don’t forget to include your blog URL. Though there are many tactics to promote your blog offline but it is still a viable option to promoting your blog.
#9. Branded ‘Stuff’ Placing your website address on items such as pens, pencils, badges, mouse mats, cups and t-shirts etc can be a very effective advertising tool. These products are usually given away for free, but the returns can be well worth the initial outlay like.shoemoney.
#10. Use Brochure with top Posts. Create a brochure that is catered directly to your blog. Take the best and top read post from your blog and transfer it to the print material. It is highly recommended to print in attractive colors combination and with pictures.
#11. Expensive Traditional Marketing. Radio, Television, yellow page all are very effective way of promoting. Probably one of the most expensive forms of advertising due to its massive audience, especially on prime time T.V. It is relatively well priced and because it’s on TV can give the impression that your company is bigger and more successful than it actually is. (E.g – yahoo Answers).
#12. Tell your Friends and co-workers. First of all contact all your friends and cooperatives who you thought can part of our community. Chances are, unless you write a blog on making money online, your blog is about a hobby or interest area. You have other friends in that area, take advantage of this.
Over to you.
All the above factors contributed effectively for my blogs traffic (offline) and will work for any type of content in any niche, in case you find something to disagree with in this post or have an opinion on this topic, please do share it with us below. If you find this blog useful please do Subscribe and Follow me on Twitter.
Article by Devesh
I’m Dev aka Devesh (Founder of Technshare) - a Junior in High School and a part time blogger from India. You can connect with me on Twitter.
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{ 25 comments… read them below or add one }
Promoting a blog offline is equally important. This is really a well written article Dev.
Keep up the good work, thanx for sharing.
that's so great to hear and thanks for your words
My recent post 12 ways to promote your blog offline
Great! then now its time for some offline promotions
thanks for the post bro 
your welcome mate
I'm yet to try any of these methods (except #12). Cool tips…
My recent post Get Ready to Surf the Web at The Speed of Light
I think offline events (coupled with hot models handing out flyers, of course :p ) are probably the best way, but only if you set up a custom landing page for them so you can explain what your blog is and what benefit they'll get from reading it. For an offline person who's never heard of the online thing, a blog can be overwhelming – and generally when people find something overwhelming they run.
My recent post How I Plan To Take This Blog To 10,000 Subscribers
That’s an awesome suggestion Jason, I’ll definitely look into a few lists that I might be able to build up!
My recent post SEO – 20 ways to build backlinks
Great Article Dev, Offline promotion is a great way to improve site's traffic.I often promote by point #12.
My recent post Grab a Re-tweet button for your blogger blog
Thanks for your words mate:)
My recent post SEO – 20 ways to build backlinks
Twitter: samudary
March 13, 2010 at 2:33 am
Great post Dev, it shows that you are thinking seriously.
Most bloggers do forget about promoting their blogs in offline, traditional ways. These should produce some great results because we may come in contact with so many persons on a daily basis. This way family and friends can help promote the blogging idea. I'm trying to establish my blog as a brand where people will go to for help.
My recent post Microsoft’s New Courier Tablet / Digital Journal
glad you found it useful
thanks samudary
DEV´s last blog ..SEO – Your Basic Fundamentals
Those tip re very cool. have you tried practically?
Pavan Somu´s last blog ..Access Your Locked Files to Delete Them with Unlocker
glad you found it useful and i never tried practically
lol
I never tried of business cards till now. But am making one site, under which all my other sites will work. I’m planning to get business cards on that site name
That’s so great you are planning to get business cards
DEV´s last blog ..SEO – Your Basic Fundamentals
ya sure
mate
i easily adore your own posting style, very helpful.
don’t quit and keep posting in all honesty , because it simply just well worth to follow it,
excited to see a lot more of your own article content, have a pleasant day!
I’m glad to hear that these are helpful for you. We’ve got a vibrant community here at Technshare and attribute it to these tips and ideas. They really do work wonders.:)
DEV´s last blog ..12 ways to Increase comments on your Blog
Good brief and this post helped me alot in my college assignement. Say thank you you seeking your information.
Well your article helped me terribly much in my college assignment. Hats incorrect to you enter, intention look ahead for the duration of more interdependent articles soon as its united of my favourite topic to read.
When you decided to have a blog and or you already started one, the time is now to promote it.
I would go for stickers!
BTW post retweeted. 
That’s so great to hear Ankit.
and Appreciate the tweet, Ankit if you don’t mind, share with us, your twitter ;P
Interesting. My friends dont really bother to check out my blogs. And i dont do offline promotion too. Maybe I should try some of the offline methods.
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Twitter: roybimal
April 6, 2010 at 4:55 am
Won’t be able to do all of it at the moment. But some of it. Thanks friend.
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